{"id":844,"date":"2020-10-08T10:27:27","date_gmt":"2020-10-08T10:27:27","guid":{"rendered":"https:\/\/orobrands.es\/?p=844"},"modified":"2020-11-16T11:23:54","modified_gmt":"2020-11-16T11:23:54","slug":"lentreprise-oro-situee-a-valencia-rachete-la-marque-mistol","status":"publish","type":"post","link":"https:\/\/orobrands.es\/fr\/lentreprise-oro-situee-a-valencia-rachete-la-marque-mistol\/","title":{"rendered":"L\u2019entreprise ORO situ\u00e9e \u00e0 Valencia rach\u00e8te la marque Mistol"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column_text]\n<h2>LL\u2019entreprise ORO situ\u00e9e \u00e0 Valencia rach\u00e8te la marque Mistol<\/h2>\n<p><span style=\"font-weight: 400;\">Le fabricant de produits d\u2019entretien appartenant au groupe fran\u00e7ais <strong>Alta\u00efr<\/strong> devient propri\u00e9taire de la marque historique de produit vaisselle que la multinationale avait achet\u00e9e en 1969 et qui n\u2019\u00e9tait commercialis\u00e9e jusqu&rsquo;alors qu\u2019en Espagne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019entreprise <a href=\"https:\/\/orobrands.es\/\">ORO<\/a> a sign\u00e9 un accord destin\u00e9 \u00e0 racheter la marque de produit vaisselle <a href=\"http:\/\/www.mistol.com\">Mistol<\/a>, tr\u00e8s pr\u00e9sent sur le march\u00e9 espagnol. <strong>L\u2019objectif est de renforcer sa strat\u00e9gie de croissance concernant diff\u00e9rentes cat\u00e9gories et d\u2019expansion g\u00e9ographique aussi bien en Espagne qu\u2019\u00e0 l\u2019ext\u00e9rieur du pays.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/orobrands.es\/fr\/notre-histoire\/\">Mistol est n\u00e9 en 1953.<\/a> \u00c0 l\u2019\u00e9poque, c\u2019\u00e9tait le produit produit vaisselle \u00e0 \u00eatre conditionn\u00e9 en bouteille de verre au lieu d\u2019\u00eatre vendu en gros. Il a \u00e9t\u00e9 rachet\u00e9 en 1969 par Henkel Ib\u00e9rica, et depuis, le produit est commercialis\u00e9 uniquement en Espagne, o\u00f9 il b\u00e9n\u00e9ficie d\u2019une forte pr\u00e9sence, selon les sources de l\u2019entreprise.<\/span><\/p>\n<p>An\u00edbal Ayala, le directeur g\u00e9n\u00e9ral d\u2019ORO a assur\u00e9 que <strong>la marque Mistol \u00ab est parfaitement adapt\u00e9e \u00e0 la strat\u00e9gie commerciale de l\u2019entreprise,<\/strong> dont l\u2019objectif est de se d\u00e9velopper dans le secteur de l\u2019entretien m\u00e9nager, \u00e0 travers de nouvelles cat\u00e9gories et l\u2019expansion g\u00e9ographique en Espagne et dans ses march\u00e9s d\u2019exportation.<\/p>\n<p><i><span style=\"font-weight: 400;\">ORO appartient au groupe fran\u00e7ais Alta\u00efr. L\u2019entreprise produit et vend des produits m\u00e9nagers dans plus de 40 pays d\u2019Afrique, d\u2019Europe, d\u2019Am\u00e9rique centrale et d\u2019Asie. Elle fabrique des insecticides, des lessives liquides, des d\u00e9sodorisants et des produits d\u2019entretien sous les marques Oro, Caselli, Starwax The Fabulous et Respect<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Fuente: <\/span><\/i><a href=\"https:\/\/www.expansion.com\/valencia\/2020\/02\/18\/5e4c3d6ce5fdea28058b4570.html\"><i><span style=\"font-weight: 400;\">https:\/\/www.expansion.com\/valencia\/2020\/02\/18\/5e4c3d6ce5fdea28058b4570.html<\/span><\/i><\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb&#8230;<\/p>\n","protected":false},"author":5,"featured_media":581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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